Strategy Made Simple™

take your business to a whole new level of success

Marketing online is confusing, isn’t it?

There are so many factors to consider when determining the marketing activities that are most impactful to your business. It’s difficult to know exactly which activities are worthy of your time and money.

You want to understand how to best promote your products and services online, but you’re not sure how the various aspects – like attracting clients, promotion, and your website – are connected.

Ultimately, you just want to get more leads, convert those leads to clients, and sell more of the work that generates the most revenue for your business.

Get the Clarity about where to best allocate your marketing resources.

Create your marketing road-map to success!

Effective marketing is an essential component in improving your visibility and generating more revenue for your business.

This process will help you get the most out of your marketing efforts and identify opportunities for reaching your target audience with great content they’ll love.

Together we’ll create a system for promoting your business intentionally and authentically

Here’s how we’ll do it

Creative Brief

I’ll take a comprehensive look at your entire online presence and discuss your business goals and needs. Here’s what we’ll do:
  • 90 minute recorded session
  • Discuss your potential audience
  • Dig deep into your business goals
  • Understand your business opposite your competition
  • Take a look at what inspires you

So what?

A strong and detailed Creative Brief is the foundation for a successful project. Here’s why the Creative Brief is so important:
  • It’s more than ‘what’s your favorite color’ and ‘what do you want on your site’
  • We will develop the basis for understanding what matters most to your business
  • We’ll gain clarity on the brand experience you desire to create

Phase 1 - Business map

The session will produce the framework for your entire business plan on one page. Here’s what we’ll do:

  • 90 minute recorded session
  • Discuss the resources needed for your business to be successful
  • Clarify the services and activities you will offer
  • Define the channels that you will market through
  • Identify the customer segments and relationships you will need to nurture

So what?

Business plans can be over 15 to 20 pages long. What if you could boil all that complexity down to 1 simple page. Here’s why the Business Map is so important:
  • It defines the framework of how your business will operate
  • It clarifies how you will generate revenue and manage expenses
  • We’ll explore how relevant partnerships and resources can be leveraged for your business success
  • You’ll leave this conversation being able to articulate exactly what sets your business apart from the competition

Phase 2 - User Personas

Getting crystal clear on who you are marketing to is arguably the most important aspect of your marketing efforts. Here’s what we’ll do:
  • 90 minute recorded session
  • Identify your ideal client(s)
  • Hone in on exactly what makes your ideal prospects tick and what they may respond to
  • Describe your ideal client so closely, you can picture them in the room with you

So what?

Your clients need to be able to feel like you’re talking directly to them. Here’s why the User Personas are so important:
  • These personas help guide the marketing copy for your website
  • You get insights on how your ideal clients behave and respond to you
  • Knowing who your ideal client is helps you build repoir with them so they can know, like and trust you which means they are more likely to buy from you
  • You identify the type of clients that will make you truly happy to be in business

Phase 3 - Conversion Funnel

Here is where the rubber meets the road. This session is how you will define how you execute your marketing plan. Here’s what we’ll do:

  • 90 minutes
  • Develop what components and marketing activities will be needed at every stage of the buyer’s journey
  • Identify specific goals at every stage of the funnel
  • We’ll define your cost per acquisition (CPA) and goals at each stage

So what?

The Conversion funnel is the holistic and integrated marketing plan for your business. Here’s why the Conversion Funnel is so important:
  • It provides a clear strategy of how the different components of your marketing strategy fit together
  • You’ll see how youe potential clients become aware of your business and exactly how they turn into paying clients
  • You define goals and metrics at each stage that keep you focused and show you what success looks like.

Phase 4 - Process Map

Finally we need to define how all of the work above manifests into what you will ACTUALLY DO to serve your clients:

  • 90 minutes
  • Map each phase of your service delivery
  • Define how you onboard new clients
  • Standardize how you will fulfill your commitment to your clients
  • Prepare how you will offboard your clients elegantly and professionally
  • Visual SOP (standard operating procedure) for your business services
Image of desktop with post-it notes on a planner

So what?

The Process Map is your GPS to a delightful customer experience that distinguishes your brand from everyone else. Here’s why the Process Map is so important:

  • It lays out exactly how you will not only serve but delight your customers
  • Creating a standard process means less work on your part because you’re not changing things up slightly each time you bring on a new client
  • You build enough consistency in your business that your client’s know what to expect and rave to others about their experience!!!

Get the confidence that comes from knowing your marketing Strategy inside and out!

You won’t be walking away with just concepts. You will leave this experience with key action items from each session so that you can start implementing your marketing strategy immediately and with confidence!

Are You Ready To Launch?

Do you know if you’re in the right position to take your business to new heights? Take this FREE quiz and learn where you are and what you need to do to get to the next step in your journey.