Case Study

The omni fit
An online fitness coach and nutrition expert who wanted to take her business from the confines of the gym to the far reaches of digital space.


How i focused her business to grow revenue by Over 210% In about a Year

Kala had been operating in the fitness and coaching arena for over 3 years and decided it was time to grow her business past it’s current position. She wanted to move away from the in-person, one on one interactions and broaden her reach to other potential clients across the country. She also wanted to differentiate herself from some of the other fitness leaders who only focused on results. Instead she wanted to provide education, empowerment, and a high quality user experience for her clients, wherever they may be. She had plenty of ideas on what  to do, but didn’t know how to get there. She needed help articulating her vision and the path to get there.


Taking Online fitness to The Next Level


  • Lacked focus on the marketing strategy needed to attract and retain prospects and clients
  • She didn’t have a way to capture leads.
  • The current website was not engaging to her desired target market.
  • Needed help nurturing potential clients into the services that would benefit them the most.
  • Wanted a more impactful brand identity.


  • Through Strategy Made Simple™ we developed the business and marketing strategy to identify her ideal clients and the right lead magnets to effectively attract them.
  • Customized the user experience based on each customers’ needs and executed lead generation techniques for engagement and education.
  • Through Transformation Made Simple™ we redesigned the website from the rooter to the tooter to greatly enhance the user experience and the clarity of information provided.
  • Setup automation and customer relationship management systems to dynamically engage clients and prospects.
  • Redesigned the brand identity through Branding Made Simple™ to better represent the quality and value of her business.

Before & After

Move the slider right or left to see before or after

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<img class=”et_pb_jt_twenty_twenty_before_image et_pb_jt_twenty_twenty_before” src=”https://www.digital-madesimple.com/wp-content/uploads/2016/12/kaladuncan-home-old.jpg” alt=”The OMNI FIT old site”/>
<img class=”et_pb_jt_twenty_twenty_after_image et_pb_jt_twenty_twenty_after” src=”https://www.digital-madesimple.com/wp-content/uploads/2016/12/theomnifit-desktop-2.jpg” alt=”The OMNI FIT new site”/>



4 successful initiatives were launched through the website and social media advertising, which paid back the marketing budget and cleared a good profit.

Online Courses

Developed and managed an online course for recurring passive income generation


Increased Leads

Increased lead list by 154% within a year


Improved Efficiency

Improved efficiency through automation by  80%


Revenue Growth

Grew revenue by over 210% in roughly a year


“She treats my business as if it is her business”

Kala Duncan, CEO